Introduction
This project involved redesigning the EcoGo mobile app to enhance user engagement and sustainability awareness. The goal was to create an intuitive and visually appealing interface for users to track their eco-friendly activities.
Design Process
The design process included user research, wireframing, prototyping, and usability testing. Iterative design improvements were made based on user feedback to optimize the user experience.
Results
The redesigned app saw a 30% increase in user engagement and received positive feedback for its clean layout, gamification elements, and eco-friendly tips integration.