Introduction
Revamping an e-commerce website to improve conversion rates and streamline the shopping experience. The focus was on creating a user-centric design with intuitive navigation and mobile responsiveness.
Design Process
Conducted user interviews, created user personas, developed wireframes and high-fidelity mockups, and conducted A/B testing to validate design decisions. Implemented a minimalist design approach with clear CTAs and product showcases.
Results
The revamped website saw a 20% increase in conversion rates, reduced bounce rates, and improved user satisfaction scores, leading to increased sales and customer retention.